Campaigning fundamentals: How to take home the trophy
Campaigning is when marketing becomes a sport – suddenly you’re playing to win. But campaigning is…
Advocacy help sheets
These help sheets will take you through what you need to know to run an advocacy campaign and the various methods and tactics available to you. Use them as a starting point and to spark some ideas for action.
Getting started in advocacy
The basics of mobilising your community into action
When you talk about plans to mobilise the community, most people automatically think of protest…
Things to consider when starting in advocacy
So you've identified an issue that you're passionate about. There's a great injustice in the world,…
Tactics for mobilising and developing grass roots action
An advocacy campaign is nothing without support from some quarter. For most campaigns this means…
Structural vs single issue campaigning
One of the questions that comes up when you're gearing up for a bit of community do-gooding is "How…
Developing an advocacy group
Advocacy work is hard. The rewards are often too few and the setbacks too many. Good advocates are,…
How to set boundaries for your advocacy
You need to set boundaries and frameworks for your advocacy early in the piece to avoid on-the-spot…
The core circles of an advocacy campaign
Most advocacy campaigns have an inner, middle and outer circle. It is important to understand the…
Negotiating funding opportunities for an advocacy organisation
Funding is hard to get for any organisation. Indeed, sometimes it seems that the most pervasive…
How the global affects the local and how the local can affect the global
It's no great secret that we live in an increasingly globalised world. For some this is a cause for…
Roles and responsibilities of different government levels
Australia is a Federation. In other words, the country is co-governed by the State and Federal…
Networks and collaboration
Advantages and disadvantages of collaborating
In advocacy, collaboration is key. In one way or another, just about every help sheet in Our…
How to establish a collaboration
Sometimes collaborations are almost taken for granted, other times they take a bit of work. They…
Identifying and using support networks
No matter how hard you try, you'll never get there on your own. Just about every successful…
Keeping your network alive
Issues come and go and their importance or urgency will come and go as well. As an issue falls off…
Advocacy methods
Advocacy and the media
Whether you like it or not, the media has never been more influential than it is now. The media can…
Advocacy for legislation and regulation
Sometimes your advocacy is targeted directly at specific changes to specific pieces of legislation…
The step-by-step guide to holding a march or rally
When people think of advocacy, they often think of a march or rally. Such public displays of…
Holding public forums
Public Forums are a great way to involve the public and to provide a space for democratic…
How to research an issue
Sometimes you'll start a campaign in your own specialist area. You've based your life's work on…
Issues briefings and action alerts
Essentially an action alert is an urgent call to arms - it might be a call to get people down to a…
The basics of internet advocacy
The Digital Age has changed advocacy for ever. Communication has never been so instant and…
Communication
Internal communication methods
Whether you're running a one-off campaign or are a dedicated advocacy organisation, it's vital to…
Communication with your supporters
When you're working on a campaign it's very easy to get caught up in your own world and forget…