Assoc. Prof. Adam Alter

Assoc. Prof. Adam Alter

Marketing & Psychology Expert

Adam is Associate Professor of Marketing and Psychology at New York University's Stern School of Business and Psychology. His research focuses on the connection between behavioural economics, marketing, and the psychology of judgment and decision-making.

Adam has a Masters and PhD in Psychology from Princeton University, where he held a fellowship in the Woodrow Wilson Society of Scholars.

His first book, Drunk Tank Pink: And Other Forces That Shape Our Thoughts, Feelings, and Behaviours, a New York Times Bestseller, discusses the world within us, the world between us, and the world around us.


Added 25 May 2015

Assoc. Prof. Adam Alter

Communities are better when individuals are generous

Studies show that you get hit on more when you're wearing red, that your memory's better on cloudy days, and that you mark more generously with a blue pen rather than a red pen.

Is life all just marketing? And how can we use this power for good rather than evil?

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