Assoc. Prof. Ken Reed

Assoc. Prof. Ken Reed

Speeches:

Added 07 June 2005

Assoc. Prof. Ken Reed

Scenarios for the Future: The real Meaning of Research and the Trends

People don't deal directly with the real world; they have ideas about it, and they do the things that they do on the basis of these ideas. So we have to look at their life-world - the motivations, values preferences and beliefs that shape the way we interpret the world.

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